What Will YOUR Customer Remember?April 17, 2020
CUSTOMER SERVICE HAS TAKEN ON A WHOLE NEW MEANING:
We have heard it a million times now…. “The New Norm”, “Uncharted Times”, “The Great Pandemic”.. One thing that has definitely spawned is uncertainty and an inevitable feeling of isolation. Within a matter of days, our entire worlds have shifted to a virtual work environment. I spent most of my months traveling around the state as well as the country to work with our amazing clients. Busy was an understatement. However, within days, my entire life changed. I shifted presentations to virtual. I re-created my day to be completely accessible through Zoom. To be very honest, my days filled up very quickly.
Interaction is not only what my clients were seeking, but it was the same for me. We all simply had one question lingering in our minds… What is going to happen?
My job has always consisted of educating on the latest and greatest marketing and technologies to help our clients in ways that are most beneficial. Marketing and tech have always been fascinating industries for me, so I always try to demonstrate passion, authenticity, and excitement in my delivery.
Now… Here’s the shift….
Something more was happening. My role increasingly evolved from presenter, consultant, etc… To full on partner in their organizations. I was simply just focused on being a good part of my customers’ days and helping with anything they needed. Instead of a product or demonstration, maybe they just needed a laugh. I helped one incredible client simply pair her AirPods. 🙂
I now communicate with my clients like my friends. The engagement in our Facebook group is through the roof, as we are simply people wanting to stay connected. I have learned through all of this that VALUE comes with many different faces and meanings. I can honestly say that my day constantly is more fulfilled knowing I truly connected with my team and clients. So… At the end of all of this, it is TRULY important to ask yourself:
What will YOUR customer rememberer?