dashCMA Founder, Karen Abram Discusses Building a Brand That DifferentiatesJuly 15, 2020
What is dashCMA?
dashCMA is a modern pricing tool for the modern real estate agent. dashCMA allows the agent to support and illustrate their pricing strategy in minutes, not hours. With 1 search, dashCMA shows the perspective of 25+ searches from leading competitors. Simply put, dashCMA equips the agent with a modern pricing perspective that their competition isn’t showing helping them win more listings, win more accepted offers but more importantly, win their client’s trust.
What was the “need” that inspired development?
As an agent herself, Founder, Karen Abram was frustrated with the current pricing tools and CMA tools available. She was frustrated with the timely process of creating and updating them and even more frustrated with the process of presenting what felt like a behemoth of unstructured details in a 60+ page presentation. Instead of flipping from page 4 to 9 to 23 to 44 and losing her client’s attention along the way, she wanted to be able to focus on 1 page that encompassed the multiple perspectives needed for effective pricing. Understanding these pain points firsthand combined with her 15+ year experience building pricing models for Fortune 500 clients was the right balance and motivation needed to get started.
Karen Abram started her career at age 13 as a “data storyteller” working at the Los Angeles Daily News as a sports stringer. Her passion for bringing a narrative to analytics carried over to a successful 15+ year career in the Advertising industry. Working for several of the world’s leading advertising agencies, she developed analytical models for some of the most recognized brands, including Sony Electronics, Nissan, Universal, and Lionsgate. This background helped immensely when she became a Real Estate Agent. She was frustrated with the market and comparable analysis tools available. Karen turned her frustration into action and created dashCMA, a modern, interactive take on the traditional 60+ page CMA presentation. When Karen is not simplifying data, she can be found in the sports stands with her husband, Mike, rooting for their son, Dylan, and daughter, Mia.