8 Essential Tips to Get People Hooked on Your Brand’s StoryApril 29, 2021
Stories are the most compelling way to get people hooked on your brand. They’re emotional, memorable, and they work wonders for marketing. A study by Dr. Paul Zak–who coined the term “compelling”–reveals that stories produce oxytocin which is a hormone that makes you feel good and builds trust with your customers. But not just any story will do to make an impact in marketing efforts; it has to be tailored so it resonates with potential customers and speaks their language in order to have maximum effect on conversion rates!
In this post we’ll talk about 8 essential tips for getting people hooked on your brand story:
TIP #1 – Use emotional storytelling to tell a memorable story. MAKE YOUR BRAND RELATABLE WITH PERSONAL STORIES: Stories are more compelling when they’re told from the perspective of someone who is involved in them–especially if it has something do with you! Sharing relevant personal experiences work wonders to build trust.
TIP #2 – Look for ways your brand’s values align with those of customers. SHOWCASE YOUR BRAND’S VALUES: Customers are more likely to buy from you if they feel that your values align with theirs!
TIP #3 – Engage and entertain your audience, but not at the expense of meeting their needs or goals. Using humorous stories that your audience will be able to relate to, are typically the ones that generate the most engagement and result.
TIP #4 – Use authentic stories when you provide examples for the reader, because it connects people on an individual level, helping them form more meaningful connections with you and your company by giving them insight into who you are as a person/business owner. This practice of authenticity helps your ideal client to identify with you more easily and trust in your abilities to meet their needs better than your competition.
TIP #5 – Create content that resonates across cultures, languages, gender, age groups etc., while still being relevant to all potential customers within these categories! Being open-minded & inclusive will help ensure maximum marketing success.
TIP #6 – Use storytelling to show yourself in the best light, as a trustworthy and experienced realtor who has navigated many challenging hurdles and can as a result of lessons learned, provide valuable information that will make your potential customer’s lives easier (all the while helping them to enjoy their experience even more).
TIP #7 – Use engaging pieces of content and publish them to social networks such as Facebook or Instagram, and consider writing informative blog posts, or creating compelling videos. This requires first giving the audience what they want/need, so they feel compelled to keep coming back, all the while also meeting your needs by making sure you stay top of mind!
TIP #8 – Be sure to be selective about the topics you cover when creating your brand’s content. You want to make sure what you share resonates with a wide & diverse range of people, but not niche down on your topics so that you’re positioning yourself as the expert in whatever it is your sharing.
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