How to connect with the Silent Generation (potential SELLERS!) in today’s market
March 17, 2021
With today’s record low inventory, finding listings is crucial. One generation that may be looking to sell is “the silent generation”, which we talk about in today’s Nerd Nugget video.
As a real estate agent or mortgage professional, “professional marketer” is one of the many hats you wear. Often you’re marketing to people of different age groups and backgrounds, trying to build trust and credibility so that you are their agent of choice. The challenge is that each demographic has different emotional drivers, concerns about real estate, and marketing mediums and messages that they resonate with.
Do you understand these concerns, emotional drivers and work to communicate in ways that will generate a response?
Lisa Suazo, Marketing Technology Director, discusses 5 demographic groups impacting your real estate business and how to communicate with each generation more effectively, and in this video she covers “the silent generation”. If you work with this group or are looking to market to them as potential sellers, you’ll definitely want to catch this video!