Cracking The Code: Lowering your Facebook Ad costs

Ahh, the Facebook algorithms… one of life’s greatest mysteries. Even though it’s not ACTUALLY listed on the un-official list of life’s greatest mysteries, it’s still a complex beast and a worthy adversary for even the sharpest of today’s marketing professionals....

Read More

Please stop “marketing” like this!

My cell phone rings yesterday. It’s a number I don’t recognize. Hi, this is Jeff, how can I… A robotic voice cuts me off: “Hello, this is so-and-so with Kaiser Permanente calling for…  (in a now even more robotic voice)...

Read More

Taco assault leads to more business

The headline states: Man arrested for assaulting girlfriend with a taco. That’s a pretty irresistible headline, don’t you think? It was a PERFECT example of relevant content for a Facebook group I’m a member of, which is focused on headlines,...

Read More

Drone Regulations for The Modern Day Real Estate Agent

Guest post by Rob LeRoy, co-founder and marketing director for The Real Estate Video Guys, a marketing agency specializing in photography, videography, and drone footage for real estate listings. After years of input from hobbyists and professionals, lengthy debate, and...

Read More

Generate Seller Leads with Cloud CMA & CallAction

In this post, guest contributor Jessie Beaudoin, a longtime friend and founder of CallAction (an awesome platform that provides automation for inbound phone calls) shows us how you can generate listing/seller leads using his platform in conjunction with Cloud CMA. Cloud...

Read More

HowLoud: Help your buyers make a “sound” decision

Have you ever thought “I wonder how loud this neighborhood/street/home is?” when working with a buyer as they’re trying to find their dream home? The question comes up frequently, especially in downtown urban environments, but never fear… now you have...

Read More

I “Seene” this coming a mile away

It’s no secret I’ve been hating on SnapChat recently. I don’t actually dislike the platform. I get it. It’s fun. It’s hip. It’s the next shiny object. But my little marketing mind is always searching for ways things can be...

Read More

Use Adobe Spark to showcase your listings

Adobe Spark for Real Estate While Adobe Spark wasn’t necessarily made for use in real estate, the use case is pretty easy to see, and I’m starting to watch more and more examples flow through my Facebook and Instagram feeds...

Read More