The best Birthday gift EVER!

My cell phone rings yesterday. It’s a number I don’t recognize. Hi, this is Jeff, how can I… A robotic voice cuts me off: “Hello, this is so-and-so with Kaiser Permanente calling for… (in a now even more robotic voice) Jeff-rey Bern-he-isel. (switches back to regular robotic voice) Birthday’s are the perfect time to celebrate the... View Article

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Generate Seller Leads with Cloud CMA & CallAction

In this post, guest contributor Jessie Beaudoin, a longtime friend and founder of CallAction (an awesome platform that provides automation for inbound phone calls) shows us how you can generate listing/seller leads using his platform in conjunction with Cloud CMA. Cloud CMA partners with over 200 MLS’s. Over 150K real estate agents receive Cloud CMA for FREE... View Article

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You’re about to spend the rest of your life…

In the FUTURE I think it’s safe to say that the use of technology is shaping our future whether we want it to or not. So, here’s a little mind bender to think about as we dive into this post: How you view the future today… determines how you act in the present, and how... View Article

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Is Pokemon Go the “next big thing” in real estate marketing?

As someone who likes to pride myself on being on the forefront of marketing/technology for real estate… I’m always looking for ways to take advantage of new trends, apps or technology to help our clients improve their businesses. Early on it was helping people with email campaigns, then blogging, then platforms like MySpace, LinkedIn and... View Article

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HowLoud: Help your buyers make a “sound” decision

Have you ever thought “I wonder how loud this neighborhood/street/home is?” when working with a buyer as they’re trying to find their dream home? The question comes up frequently, especially in downtown urban environments, but never fear… now you have a resource available to help answer that question. A company called HowLoud is crunching data... View Article

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I “Seene” this coming a mile away

It’s no secret I’ve been hating on SnapChat recently. I don’t actually dislike the platform. I get it. It’s fun. It’s hip. It’s the next shiny object. But my little marketing mind is always searching for ways things can be adopted for use in the business world, and for the last year or so, I’ve... View Article

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Use Adobe Spark to showcase your listings

Adobe Spark for Real Estate While Adobe Spark wasn’t necessarily made for use in real estate, the use case is pretty easy to see, and I’m starting to watch more and more examples flow through my Facebook and Instagram feeds from Realtors all over the country who are recognizing the flexibility this new suite of... View Article

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Can I get a witness?

This post submitted by Aaron Stelle, Director of Marketing Technology for WFG National Title Company in Portland, Oregon. With Realtor safety becoming increasingly important due to the tragic incidents over the last few years, agents have been looking for simple ways keep themselves out of harms way. Enter the Witness App. While wearable trackers, jewelry,... View Article

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Doctors all over the country are doing THIS…

…And when you find out what it is, you’ll be blown away! OK, maybe not… BUT, by the end of the day TODAY you will be able to get reliable advice and basic medical information through Facebook messenger, thanks to HealthTap, a startup that offers video consultations with thousands of doctors across the country. The service is pretty... View Article

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MicroBots: New life for your old stuff

OK, so we’ve all heard about “smart devices”, right?  Of course. Every real estate tech website known to man has been discussing them extensively for the last few years. Devices like the Phillips Hue, the August Smart Lock, and of course the sexy NEST thermostat, have steadily been replacing their tired and ugly counterpart devices for several years... View Article

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Should you continue to pay for online leads?

It’s the start of a new year, which means that it’s also time to evaluate what is and is not working in your business. This process should also include how much time and money is devoted to online lead generation and the corresponding ROI. The average agent is generally converting online leads at less than... View Article

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TechBytes: FB Messenger business feature and shoes that may change our industry

Facebook just switched on a pretty cool feature that allows those who already have the Facebook plugin "like box" on their site to integrate a Facebook Messenger tab. Essentially, clients can now visit your website — more likely than not though their smartphone — and find a box on the page that allows them to chat or send messages to you through Facebook Messenger.

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