How to get girls to like you… AND win the SEO game

I’m at the Digital Marketing Summit in Portland today getting schooled on topics ranging from Branding and Digital Marketing to SEO and UX/UI deep dives. I got into a discussion with someone as to whether real estate practitioners can compete...

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Voice: The Final Frontier?

I think by now it’s safe to say that using the spoken word to find and disseminate information is the next generation of ‘googling’ something. Hey Siri, turn on the kitchen lights. OK Google, play 2Cellos Thunderstruck. Alexa, let’s shop for a new house...

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Cracking The Code: Lowering your Facebook Ad costs

Ahh, the Facebook algorithms… one of life’s greatest mysteries. Even though it’s not ACTUALLY listed on the un-official list of life’s greatest mysteries, it’s still a complex beast and a worthy adversary for even the sharpest of today’s marketing professionals....

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Please stop “marketing” like this!

My cell phone rings yesterday. It’s a number I don’t recognize. Hi, this is Jeff, how can I… A robotic voice cuts me off: “Hello, this is so-and-so with Kaiser Permanente calling for…  (in a now even more robotic voice)...

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Taco assault leads to more business

The headline states: Man arrested for assaulting girlfriend with a taco. That’s a pretty irresistible headline, don’t you think? It was a PERFECT example of relevant content for a Facebook group I’m a member of, which is focused on headlines,...

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Drone Regulations for The Modern Day Real Estate Agent

Guest post by Rob LeRoy, co-founder and marketing director for The Real Estate Video Guys, a marketing agency specializing in photography, videography, and drone footage for real estate listings. After years of input from hobbyists and professionals, lengthy debate, and...

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Generate Seller Leads with Cloud CMA & CallAction

In this post, guest contributor Jessie Beaudoin, a longtime friend and founder of CallAction (an awesome platform that provides automation for inbound phone calls) shows us how you can generate listing/seller leads using his platform in conjunction with Cloud CMA. Cloud...

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